Ziddi Blog
Arijit Singh’s First Release ‘Raina’ is Here After Announcing Retirement from Playback Singing
Arijit Singh has released a new collaboration titled Raina on Spotify, marking his latest musical appearance shortly after announcing his retirement from playback singing. The track is credited under © 2026 Ggaruda Music Pvt. Ltd. and ℗ 2026 Ggaruda Music Pvt. Ltd., indicating a direct label association rather than a traditional film soundtrack release. The…
Why Holi Songs Still Dominate Indian Party Playlists
Every year when Holi arrives, the same songs return to speakers across India. Whether at college festivals, neighbourhood gatherings, or large public events, certain tracks reliably reappear in playlists that define the sound of the celebration. The persistence of these songs is not accidental. Holi music has developed into a recognizable tradition within Indian popular…
How Music Streaming Preferences Vary Across India’s Listener Segments
New data on user preferences in India's music streaming market reveals distinct patterns in how listeners choose between platforms such as Spotify, JioSaavn, Gaana, and others. For independent artists, these patterns offer a practical roadmap. Where you release music matters less than whether your target audience actually spends time on that platform. According to a…
India’s Music Streaming Market Set for Strong Growth Through the Next Decade
India’s music streaming market is no longer an emerging story. It is a growth story backed by hard numbers, expanding infrastructure, and shifting consumer behaviour. With smartphone access widening and mobile data remaining affordable, streaming has become one of the most common digital habits in the country. Recent industry projections point to sustained expansion in…
Is India Moving Toward Paid-Only Music Streaming?
India's music streaming industry may be approaching a structural shift. Recent comments from leadership at Saregama India suggest the market could be ready to transition toward predominantly paid subscription models. The statement follows the shutdown of ad-supported platforms including Wynk Music and Resso India. Both services exited the market over the past year, narrowing the…
JioSaavn Has Been Downloaded 500 Million Times on Google Play. Here’s What That Number Tells Us.
JioSaavn has crossed 500 million downloads on the Google Play Store, cementing its position as one of the most widely installed music streaming applications in India. The milestone places it among a small group of homegrown digital platforms to reach that scale, and it arrives at a time when competition in Indian music streaming has…
AI Music Platforms Udio and Suno Face Industry Backlash While Seeking Collaboration
AI music startups Udio and Suno have found themselves at the center of a heated debate with the global music industry after launching tools that can generate full songs from a simple text prompt. Describe a style, a mood, or a genre, and within seconds the platform produces instrumentals and vocals that sound remarkably close…
Apple Music Gets New AI and Discovery Features in iOS 26.4 Beta
Apple Music is testing a handful of new features in the latest iOS 26.4 beta, with a focus on music discovery and overall experience inside the app. The updates are showing up in both developer and public beta builds, covering everything from artificial intelligence tools to interface refinements. A New Way to Build Playlists The…
Spotify Calls Itself the Music Industry’s R&D Department. Here Is What That Actually Means.
Spotify has described itself as the "research and development department of the music industry," a statement made during a recent earnings discussion that offers a clear window into how the company sees its own role shifting within the global music ecosystem. The comment reflects a deliberate repositioning. Spotify is signaling that it no longer considers…
Spotify Just Let You Build Playlists With AI Prompts. Here’s Why That’s a Bigger Deal Than It Sounds.
Spotify has quietly rolled out something that sounds simple but could fundamentally change how people interact with music streaming. The feature is called Prompted Playlists, and it does exactly what the name suggests: Premium users can now type a mood, a scenario, or a theme in plain language and get a curated playlist back within…
Shakira’s India Return Signals a Bigger Moment for Streaming and Live Music
Embed from Getty Images When a global pop icon announces tour dates in Mumbai and Delhi, it is easy to frame it as a fan moment. And it is, genuinely. Shakira performing in India this April as part of the Feeding India Concert 2026 is the kind of news that sends longtime fans into a…
YouTube Music Quietly Tightens Free Access in India: What It Means for Listeners
India's streaming audience may be standing at another crossroads, and this time, it's YouTube Music making the first move. Over the past few weeks, the platform has begun restricting access to song lyrics for users on its free, ad-supported tier. What was once a basic, freely accessible feature is now quietly being pushed behind the…