Ziddi Blog
Stories, insights, and guides for India's indie music community. Explore artist interviews, music reviews, industry news, and tips for independent musicians building their careers.
Yash Raj Films Enters Indie Music With Raah Records Artist Incubator
Yash Raj Films launched Raah Records this August. The new music label and artist incubator…
Believe India Launches BL/UR for a New Generation of Indian Pop
Global artist development company Believe India recently launched its fourth music imprint, BL/UR, in Mumbai.…
“Sound of Women”: The Mobile Recording Studio Archiving India’s Radical, Unheard Folk Voices
A new cultural initiative is placing a fully equipped recording studio inside a custom-designed bus…
Regional Industries Still Dominate India’s Music Landscape
Despite the rapid rise of independent music and streaming-driven discovery, regional industries and film soundtracks…
Live Music in India Is Expanding Beyond Metro Cities
Mumbai, New Delhi, and Bengaluru no longer hold a monopoly on the domestic touring circuit.…
Tip of the Day: Turn One Song Into Weeks of Content
Why repurposing content matters for artists A release date is only the beginning of a…
Tip of the Day: Make Your First Few Seconds Count
Secure More Streams with Better Song Intros Listeners on streaming platforms make decisions in seconds.…
Prateeksha Srivastava Signs With Warner Music India and Releases “Sajna Ve”
Prateeksha Srivastava recently secured a recording contract with Warner Music India. The singer-songwriter marked the…
Yamaha India Revives Teens Rock Battle of Bands After a Six-Year Hiatus
Yamaha Music India announced the return of its flagship competition, Teens Rock The Battle of…
Spotify and UMG Announce First-Ever Licensed AI Fan Remix Feature
Spotify and Universal Music Group agreed on a new licensing deal that lets listeners create…
India’s 2026 Concert Wave Continues as Global and Local Acts Expand Touring
India’s live music industry is experiencing a sustained surge in 2026, with both international headliners…
Audio Advertising Is Becoming a Major Revenue Stream in Music
Audio advertising is rapidly emerging as a key revenue stream for music streaming platforms, especially…
Campus Festivals Are Becoming Launchpads for Indie Artists
College festivals across India are increasingly emerging as key discovery platforms for independent artists, shaping…
How Gen Z Is Quietly Rewiring India’s Music Economy (And Why Indie Artists Should Care)
The legacy narrative surrounding the Indian streaming market has long been defined by a single…
The Blueprint of India’s Pop Rebellion: Remembering Asha Bhosle
The passing of Asha Bhosle on April 12 marks the conclusion of a profoundly radical…