Ziddi Blog
JioSaavn Launches Data-Driven India Superhits Awards to Recognize Most Streamed Music
India’s music streaming landscape continues to shape how success is measured in the industry. Streaming platform JioSaavn has introduced the India Superhits Awards, a data-driven awards initiative that recognizes the most streamed songs and artists on its platform. Unlike traditional music awards that rely on jury panels or fan voting, the India Superhits Awards are…
Amazon Music Spotlights Indian Indie Artists in Global “Artists to Watch” Campaign
Amazon Music has included several Indian independent artists in its global “Artists to Watch” campaign, highlighting the growing international visibility of India’s indie music scene. The streaming platform’s 2026 Artists to Watch list features Indian artists Kushagra, Vengayo, and Naalayak, placing them alongside emerging acts from around the world. The campaign includes 49 artists in…
NH7 Weekender 2026 Returns With Stronger Focus on Indie Artists
One of India’s most recognizable music festivals is returning with a renewed emphasis on independent music. The ICONiQ White NH7 Weekender 2026 will take place from March 13 to March 15 at Mahalakshmi Lawns in Pune, bringing together a lineup that leans heavily toward Indian independent artists and homegrown talent. Organized by NODWIN Gaming, the…
Gaana’s Return and India’s Streaming Industry Debate a Paid-Only Future
India’s music streaming industry is once again debating whether the future of digital music in the country lies behind a paywall. The discussion has intensified following the transformation and renewed push behind Gaana, once one of India’s largest streaming platforms. After years of financial struggles and declining market share, Gaana has repositioned itself as a…
The Aftermath of Wynk Music’s Shutdown: What It Means for India’s Streaming Landscape
The shutdown of Wynk Music has quietly reshaped India’s music streaming landscape. Once one of the country’s most widely used music apps, the Airtel-owned platform officially exited the market in late 2024 after a decade of operation. Its closure marked the end of an era for telecom-backed music services and triggered new shifts across the…
Spotify India Is Positioning Audio as a Major Advertising Channel
Spotify is increasingly positioning audio as a key advertising channel in India, as brands look for new ways to reach digital-first audiences through streaming platforms. In recent months, the company has expanded its advertising tools and infrastructure in the Indian market. One of the most significant moves was the launch of Spotify Ad Exchange in…
Apple Music Introduces AI Transparency Tags for Music
Apple Music has introduced a new system designed to identify when artificial intelligence is used in the creation of music and related content on its platform. The feature, called “Transparency Tags,” aims to give listeners and industry partners more clarity about how AI is involved in the music they consume. The new tags were announced…
The Boom of Live Music in India
For years, the conversation around India’s music industry focused largely on streaming numbers and viral hits. But behind the growth of digital music, another major shift has been taking place. Across the country, the live music scene is expanding at a remarkable pace. Independent concerts, touring circuits, music festivals, and intimate venue shows are becoming…
Indie Artists Are Slowly Replacing Bollywood on Streaming Playlists
For decades, Bollywood soundtracks defined what most Indians listened to. Film songs dominated radio stations, television countdowns, and later YouTube views. If a song became popular, chances were it came from a movie. But the rise of streaming platforms has begun to reshape this long-standing dynamic. On platforms like Spotify, Apple Music, and YouTube Music,…
How AI Playlist Tools Are Changing Music Discovery on Spotify and Apple Music
Artificial intelligence continues to play a growing role in how music streaming services engage listeners and help them discover content. Several major platforms have recently introduced or expanded AI-driven features, highlighting an industry shift toward more personalised listening experiences. For independent artists, these changes matter. How listeners discover music is evolving, and understanding these tools…
More Indian Artists Are Launching Their Own Labels
A growing number of Indian composers and singers are setting up their own music labels, choosing ownership and control over traditional recording contracts. What was once limited to a few established names is gradually becoming a broader industry shift. At the heart of this change is a simple calculation. In the streaming era, control over…
Arunachal Pradesh Explores Spotify Partnership to Promote Local Music
The government of Arunachal Pradesh is exploring a potential collaboration with Spotify aimed at giving the state’s musicians greater national and global visibility. The proposal reflects a growing recognition that digital platforms now play a central role in shaping how regional music reaches audiences. If formalised, the partnership would focus on spotlighting artists from Arunachal…