Ziddi Blog
Stories, insights, and guides for India's indie music community. Explore artist interviews, music reviews, industry news, and tips for independent musicians building their careers.
Music Platforms Continue Investing in Indian Pop and Indie Artists
Streaming platforms and digital music companies are continuing to increase their investment in Indian pop…
The Rise of Regional Indie Artists in India
For years, the conversation around India’s independent music scene was dominated by English or Hindi…
Global Discovery of Indian Artists Is Growing Rapidly on Streaming Platforms
Indian music is reaching more global listeners than ever before, driven largely by the expansion…
A New Era of Music Discovery: How Streaming Platforms Have Become Gatekeepers for Emerging Talent
For most of the 20th century, music discovery was controlled by a small group of…
JioSaavn Launches Data-Driven India Superhits Awards to Recognize Most Streamed Music
India’s music streaming landscape continues to shape how success is measured in the industry. Streaming…
Amazon Music Spotlights Indian Indie Artists in Global “Artists to Watch” Campaign
Amazon Music has included several Indian independent artists in its global “Artists to Watch” campaign,…
NH7 Weekender 2026 Returns With Stronger Focus on Indie Artists
One of India’s most recognizable music festivals is returning with a renewed emphasis on independent…
Gaana’s Return and India’s Streaming Industry Debate a Paid-Only Future
India’s music streaming industry is once again debating whether the future of digital music in…
The Aftermath of Wynk Music’s Shutdown: What It Means for India’s Streaming Landscape
The shutdown of Wynk Music has quietly reshaped India’s music streaming landscape. Once one of…
Spotify India Is Positioning Audio as a Major Advertising Channel
Spotify is increasingly positioning audio as a key advertising channel in India, as brands look…
Apple Music Introduces AI Transparency Tags for Music
Apple Music has introduced a new system designed to identify when artificial intelligence is used…
The Boom of Live Music in India
For years, the conversation around India’s music industry focused largely on streaming numbers and viral…
Indie Artists Are Slowly Replacing Bollywood on Streaming Playlists
For decades, Bollywood soundtracks defined what most Indians listened to. Film songs dominated radio stations,…
How AI Playlist Tools Are Changing Music Discovery on Spotify and Apple Music
Artificial intelligence continues to play a growing role in how music streaming services engage listeners…
More Indian Artists Are Launching Their Own Labels
A growing number of Indian composers and singers are setting up their own music labels,…