Ziddi Blog
Stories, insights, and guides for India's indie music community. Explore artist interviews, music reviews, industry news, and tips for independent musicians building their careers.
Indie Artists Are Moving Into Mainstream Playlists
Independent artists in India are increasingly appearing on mainstream, high-traffic playlists across streaming platforms, signaling…
HYBE India Opens Auditions to Find the Next Global Star
Global entertainment giant HYBE has officially begun its search for Indian talent, opening auditions aimed…
OTT Platforms Open New Doors for Independent Musicians
India’s independent artists are increasingly finding opportunities in OTT soundtracks, as streaming platforms like Netflix,…
New Push for Fair Pay and Stronger Copyright Protection in India’s Music Industry
India’s music industry is seeing a renewed push toward fair pay and stronger copyright protection,…
Udaipur World Music Festival 2026 Marks 10 Years
The Udaipur World Music Festival 2026 marked a major milestone as the event celebrated its…
New Tech Instruments Are Blending Tradition and Innovation in Indian Music
India’s independent music scene is entering a phase where traditional instruments and modern technology are…
Artists Are Turning to Livestreams as a Scalable Income Stream
Livestreamed concerts are rapidly becoming a significant revenue channel for artists, as the music industry…
Artists Are Becoming Independent Digital Creators
A growing number of musicians in India are now operating as full-scale digital creators, releasing…
Streaming Data Now Drives Official Music Charts in India
India’s music industry has entered a new phase where streaming data has become the primary…
Spotify India’s “Just Music” Expands to Northeast, Spotlighting Regional Talent
Spotify India is expanding its “Just Music” initiative into Northeast India, marking a significant step…
India Emerges as One of the World’s Largest Streaming Markets
India is rapidly cementing its position as one of the most important music streaming markets…
Spotify Expands Indie Push with “I-Pop” Live Experiences
Spotify is strengthening its push into India’s independent music ecosystem by expanding its “I-Pop” (Indian…
Spotify Adds Playlist Transfer Tool to Attract New Users
Spotify has introduced a new feature designed to make switching to its platform easier. The…
Universal Music Expands Its Presence in India Through New Label Partnerships
Universal Music Group (UMG) is strengthening its presence in India through a series of new…
Spotify Tests New Feature Allowing Users to Edit Their “Taste Profile”
Spotify is testing a new personalization feature that allows listeners to directly edit the data…