Ziddi Blog
Stories, insights, and guides for India's indie music community. Explore artist interviews, music reviews, industry news, and tips for independent musicians building their careers.
Tip of the Day: Own Your Audience, Don’t Rely Only on Algorithms
Why direct fan connection matters for artists Social media is great for discovery, but it’s…
Northeast Guitarist Imnainla Jamir Signs Global Deal With Ibanez
Guitarist Imnainla Jamir from Nagaland has signed a global endorsement deal with leading guitar brand…
Coke Studio Bharat Continues Blending Indie + Folk at Scale
Coke Studio Bharat continues to expand its footprint in India by blending independent music with…
Tip of the Day: Stay Consistent, Not Perfect
Why consistency matters more than perfection Waiting for the “perfect” release can slow you down…
Tip of the Day: Register Your Songs with a PRO
Why PRO registration is important for artists If your music is being played in public,…
Hungama Music’s Shutdown Continues to Reshape India’s Streaming Landscape
Even after its decline and reduced relevance in recent years, the shutdown and scaling back…
Tip of the Day: Tell the Story Behind Your Song
Why storytelling drives engagement A good song grabs attention, but a story makes people stay.…
India Is Now Seen as Both a Talent Source and a Major Fan Market
India is increasingly being recognized not just as a large audience base, but also as…
Festivals Face Increasing Environmental Oversight
India’s live music boom is now facing a new layer of scrutiny as environmental concerns…
Are Global Labels Replacing India’s Indie Ecosystem, Or Fueling It?
Over the past few years, global music companies have been expanding aggressively into India. From…
Tip of the Day: Collaborate to Grow Your Audience
Build together, grow together One of the most organic ways to grow as an indie…
Tip of the Day: Pitch Early on Spotify for Better Playlist Chances
Why timing matters If you’re releasing music on Spotify for Artists, don’t wait till the…
Authorities Step Up Action on Explicit and Violent Content
India’s music industry is facing increased scrutiny as government authorities and regulatory bodies step up…
Geopolitics Is Reshaping Music Releases and Collaborations
Political tensions are increasingly influencing how music is distributed, released, and collaborated on in India.…
Lollapalooza India 2026 Highlights Indie Lineup Growth
Lollapalooza India 2026 has reinforced a growing trend in the country’s live music ecosystem, with…