Ziddi Blog
Stories, insights, and guides for India's indie music community. Explore artist interviews, music reviews, industry news, and tips for independent musicians building their careers.
Udaipur World Music Festival 2026 Marks 10 Years
The Udaipur World Music Festival 2026 marked a major milestone as the event celebrated its…
New Tech Instruments Are Blending Tradition and Innovation in Indian Music
India’s independent music scene is entering a phase where traditional instruments and modern technology are…
Artists Are Turning to Livestreams as a Scalable Income Stream
Livestreamed concerts are rapidly becoming a significant revenue channel for artists, as the music industry…
Artists Are Becoming Independent Digital Creators
A growing number of musicians in India are now operating as full-scale digital creators, releasing…
Streaming Data Now Drives Official Music Charts in India
India’s music industry has entered a new phase where streaming data has become the primary…
Spotify India’s “Just Music” Expands to Northeast, Spotlighting Regional Talent
Spotify India is expanding its “Just Music” initiative into Northeast India, marking a significant step…
India Emerges as One of the World’s Largest Streaming Markets
India is rapidly cementing its position as one of the most important music streaming markets…
Spotify Expands Indie Push with “I-Pop” Live Experiences
Spotify is strengthening its push into India’s independent music ecosystem by expanding its “I-Pop” (Indian…
Spotify Adds Playlist Transfer Tool to Attract New Users
Spotify has introduced a new feature designed to make switching to its platform easier. The…
Universal Music Expands Its Presence in India Through New Label Partnerships
Universal Music Group (UMG) is strengthening its presence in India through a series of new…
Spotify Tests New Feature Allowing Users to Edit Their “Taste Profile”
Spotify is testing a new personalization feature that allows listeners to directly edit the data…
Amazon Music and Fever Network Spotlight Women Creators in “Women in Music 2026” Initiative
Amazon Music and Fever Network recently collaborated on a new initiative aimed at highlighting women…
YouTube’s 2026 Strategy Puts Creators at the Center of the Platform
YouTube is doubling down on its commitment to the creator economy in 2026, outlining a…
YouTube Opens Applications for Global “Foundry” Program Supporting Independent Artists
YouTube has opened applications for the 2026 edition of its global “Foundry” program, an artist…
Independent Artists Are Appearing Alongside Bollywood on Streaming Playlists
For decades, Bollywood songs dominated India’s mainstream music ecosystem. Whether it was radio stations, television…