Ziddi Blog
Stories, insights, and guides for India's indie music community. Explore artist interviews, music reviews, industry news, and tips for independent musicians building their careers.
The Boom of Live Music in India
For years, the conversation around India’s music industry focused largely on streaming numbers and viral…
Indie Artists Are Slowly Replacing Bollywood on Streaming Playlists
For decades, Bollywood soundtracks defined what most Indians listened to. Film songs dominated radio stations,…
How AI Playlist Tools Are Changing Music Discovery on Spotify and Apple Music
Artificial intelligence continues to play a growing role in how music streaming services engage listeners…
More Indian Artists Are Launching Their Own Labels
A growing number of Indian composers and singers are setting up their own music labels,…
Arunachal Pradesh Explores Spotify Partnership to Promote Local Music
The government of Arunachal Pradesh is exploring a potential collaboration with Spotify aimed at giving…
Arijit Singh’s First Release ‘Raina’ is Here After Announcing Retirement from Playback Singing
Arijit Singh has released a new collaboration titled Raina on Spotify, marking his latest musical…
Why Holi Songs Still Dominate Indian Party Playlists
Every year when Holi arrives, the same songs return to speakers across India. Whether at…
How Music Streaming Preferences Vary Across India’s Listener Segments
New data on user preferences in India's music streaming market reveals distinct patterns in how…
India’s Music Streaming Market Set for Strong Growth Through the Next Decade
India’s music streaming market is no longer an emerging story. It is a growth story…
Is India Moving Toward Paid-Only Music Streaming?
India's music streaming industry may be approaching a structural shift. Recent comments from leadership at…
JioSaavn Has Been Downloaded 500 Million Times on Google Play. Here’s What That Number Tells Us.
JioSaavn has crossed 500 million downloads on the Google Play Store, cementing its position as…
AI Music Platforms Udio and Suno Face Industry Backlash While Seeking Collaboration
AI music startups Udio and Suno have found themselves at the center of a heated…
Apple Music Gets New AI and Discovery Features in iOS 26.4 Beta
Apple Music is testing a handful of new features in the latest iOS 26.4 beta,…
Spotify Calls Itself the Music Industry’s R&D Department. Here Is What That Actually Means.
Spotify has described itself as the "research and development department of the music industry," a…
Spotify Just Let You Build Playlists With AI Prompts. Here’s Why That’s a Bigger Deal Than It Sounds.
Spotify has quietly rolled out something that sounds simple but could fundamentally change how people…