Ziddi Blog
Stories, insights, and guides for India's indie music community. Explore artist interviews, music reviews, industry news, and tips for independent musicians building their careers.
Amazon Music and Fever Network Spotlight Women Creators in “Women in Music 2026” Initiative
Amazon Music and Fever Network recently collaborated on a new initiative aimed at highlighting women…
YouTube’s 2026 Strategy Puts Creators at the Center of the Platform
YouTube is doubling down on its commitment to the creator economy in 2026, outlining a…
YouTube Opens Applications for Global “Foundry” Program Supporting Independent Artists
YouTube has opened applications for the 2026 edition of its global “Foundry” program, an artist…
Independent Artists Are Appearing Alongside Bollywood on Streaming Playlists
For decades, Bollywood songs dominated India’s mainstream music ecosystem. Whether it was radio stations, television…
Music Platforms Continue Investing in Indian Pop and Indie Artists
Streaming platforms and digital music companies are continuing to increase their investment in Indian pop…
The Rise of Regional Indie Artists in India
For years, the conversation around India’s independent music scene was dominated by English or Hindi…
Global Discovery of Indian Artists Is Growing Rapidly on Streaming Platforms
Indian music is reaching more global listeners than ever before, driven largely by the expansion…
A New Era of Music Discovery: How Streaming Platforms Have Become Gatekeepers for Emerging Talent
For most of the 20th century, music discovery was controlled by a small group of…
JioSaavn Launches Data-Driven India Superhits Awards to Recognize Most Streamed Music
India’s music streaming landscape continues to shape how success is measured in the industry. Streaming…
Amazon Music Spotlights Indian Indie Artists in Global “Artists to Watch” Campaign
Amazon Music has included several Indian independent artists in its global “Artists to Watch” campaign,…
NH7 Weekender 2026 Returns With Stronger Focus on Indie Artists
One of India’s most recognizable music festivals is returning with a renewed emphasis on independent…
Gaana’s Return and India’s Streaming Industry Debate a Paid-Only Future
India’s music streaming industry is once again debating whether the future of digital music in…
The Aftermath of Wynk Music’s Shutdown: What It Means for India’s Streaming Landscape
The shutdown of Wynk Music has quietly reshaped India’s music streaming landscape. Once one of…
Spotify India Is Positioning Audio as a Major Advertising Channel
Spotify is increasingly positioning audio as a key advertising channel in India, as brands look…
Apple Music Introduces AI Transparency Tags for Music
Apple Music has introduced a new system designed to identify when artificial intelligence is used…